Most of the time, I usually do a lot of shopping and ordering from on-line stores, but sometimes, I just need to see the product and try it out. So, once I've done my research on the Internet and find the product that I want to purchase, the next thing I do is hop in the car and run around town to see who has it in stock. Sometimes it takes 3 or 4 stores before I find one that has what I want in stock. (Did you try to buy Wii Fit this past Christmas? I went to 7 stores before I found one that had it in stock).
Milo changes all that. Now, I can just enter in the name of the product that I want and put in my address or just City or just the zipcode. Milo has real-time access to most of the major stores inventory. Within seconds you will see which stores have the product you are looking for as well as their prices, saving you all that extra time in the car. You can even enter a fairly generic search like "laser printers" or a little more specific, like "HP Printers". The more vague the search, the longer the list. I find it most useful when I know exactly what I want.